"Take, make, waste" - this model still applies in many areas of our economy today. Exploit, produce, throw away - a model, we believe, with which mankind is harming itself. The hosts of the CE2-Day exactly. The CE2Day - which emerged from the Swiss Energy & Climate Summit (SwissECS, formerly the National Climate Forum) - is a one-day conference that will take place in 2019 from the Swiss Economic Forum (SEF, part of the NZZ Media Group).
Originally, the SwissECS was a conference to find solutions to our energy and climate problems. However, as this topic is nowadays - and this is a very positive point - discussed at practically every conference, the SEF wanted to go one step further. This is how the CE2-Day. CE2 stands for "Circular Economic Entrepreneurs", which can be roughly translated as circular entrepreneurship. And that's exactly what the conference is all about: Circular Economy.
Many players in our economic model still act as if our resources are inexhaustible. The fact that the opposite is the case can be seen in the primeval forests of the Amazon or the oil fields in the Middle East. And this is precisely why representatives from science and business are meeting in Interlaken on September 17 for the CE2-Day. They are trying to find new models in terms of reuse, reusability, repair, upcycling, recycling, etc.
Bringing about a rethink
This "take, make, waste" model also concerns us at FILL ME. Disposable PET bottles are still used at conferences for catering for participants - simply because that's the way it has always been. This is where we want to start and bring about a change in thinking. Our goal is that in the near future all conferences will be held under the SEF (CE2-Day, Swiss Technology Award, Swiss Innovation Forum, etc.) will be held with a reusable system and the FILL ME bottle. We have already successfully implemented this concept at the European Conference on Social Networks (EUSN) at ETH Zurich Zurich.
Together with the organizers of the CE2-Day organizers, we would like to use the conference to see how such a concept is received by the participants. To start with, participants are asked to bring drinking bottles from home. Drinking water dispensers will then be available on site. FILL ME offers the conference 200 FILL ME bottles as a back-up for all those who do not have their own drinking bottle with them. After the event, we take the bottles back with us - used bottles are professionally cleaned and returned to circulation. If the concept catches on, the FILL ME bottle and a sustainable reusable system may soon no longer be limited to the CE2-Day, but at all NZZ Media Group conferences.
Watch the video here:
youtube.com: FILL ME bottle │CE2day │
